DIY Network has a show called "Cool Tools", and they just launched a contest to find America's Coolest (Undiscovered) Tool. They describe a "tool" as anything you could use to do your projects around the house.
They're giving away $10,000 as the grand prize, and will feature many of the tools in upcoming episodes of their show. Great exposure !!!
Check out:
http://www.diynetwork.com/diy/pac_ctnt_988...6_66139,00.html